Mecenat Activities

What is ‘Mecenat’?

Mécénat is a concept of promoting creation of a society through support of the arts and culture.
Mécénat is one of the social contribution activities, and corporations that are actively supporting the arts are growing in number. The arts and culture mirror the age and embrace values of “innovation” and “creativity” for the betterment of society. For any corporation, to promote local culture for community revitalization or support the arts that engender new values is a social investment for future society. Such activities also promise a sustainable development for the corporation. Corporations are demanded of their total brand image. It is all the more important for a corporation to tie connections with the arts for purposes of business innovation, because arts are always innovative, flexible and rich with ideas and sensibility.